The three E’s of relationships in business
Philippe de Lapoyade, founder of Interactifs
The Economics of relationships
For many businesses, the most important cost centre is the one represented by the salary and related charges of employees – directors, managers, support staff, sales people – who spend more than 50% (sometimes even more than 80%) of their time interacting with other people, either at their own initiative or on the receiving end.
The Ecology of relationships
Whatever the company’s activity, it is ultimately through these people that a firm’s capabilities, expertise, strategy and image are communicated and executed. How they act, talk and listen has a direct impact on the performance of the firm. It is these people who shape the company’s image, who embody it, sell it and defend it to all of the stakeholders who make up the company’s business ecosystem – clients, partners, suppliers, employees, the media. Considerable talent is needed to deal with these stakeholders with efficiency, impact, discernment and respect.
The Education of relationships
The learning and practice of the Interactifs Discipline® nurtures this talent and allows it to be deployed more professionally. Developing this capability is often the most readily attainable source of increased profitability for firms, at the lowest cost. In addition, business relationships will be created which are simpler, more respectful and more comfortable for both parties.